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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. How often must you review and assess a client's taxonomy for maintenance?

A) Weekly
B) Yearly
C) Quarterly
D) Daily

2. Which of the following is a reason to review and update a taxonomy?

A) There are too many categories in the taxonomy and it is hard to find the right data.
B) Taxonomy permissioning has been activated.
C) It has been a month since the last audit was conducted.
D) The Category Value Assessment has been requested and addressed.

3. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Deploy the JSON Return Tag.
B) Add phint ret=js to the CoreTag.
C) Select JSON Result in the Container Settings.
D) Select JSON Return Tag in the Campaign Settings.

4. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Media Execution
B) Web Developer
C) Audience Creation Specialist
D) Data Analyst
E) Program Manager
F) Executive Sponsor

5. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Batch server data transfer
B) User Data API
C) Paste a pixel campaign delivery.
D) JSON return tag
E) Real-time server data transfer

Solutions: