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Adobe Marketo Engage Architect Master Sample Questions:

1. Which elements should be reviewed to improve campaign execution in a Marketo instance? (Choose two)

A) Smart Campaign performance
B) Campaign folder hierarchy
C) Engagement Stream cadence
D) Data retention policies

2. A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A) Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
B) Set up DMARC reject policy to prevent unauthorized sending from the company's domain
C) Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
D) Reduce the number of links and images in email assets to prevent them from being seen as spam
E) Move to a dedicated IP address for easier monitoring and resolution of delivery issues

3. What type of stakeholder typically requires advanced training on reporting features in Marketo?

A) Sales Representative
B) Marketing Manager
C) Database Administrator
D) Content Creator

4. What are benefits of using multi-touch attribution? (Choose two)

A) Provides comprehensive ROI insights
B) Ignores initial touchpoints
C) Tracks multiple points of interaction
D) Limits tracking to first and last touches

5. A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A) Use one global partition
B) Use Smart Campaigns for segmentation
C) Create a separate workspace for each region
D) Establish static lists for each region

Solutions: