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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That vendors and share partners have been configured and that Data Usage Agreement has been signed
D) That a custom audience pixel has been generated and that a look-alike model has been created
E) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data

2. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
B) Select "Suppress cache busting" advanced configuration option.
C) Select "Suppress multiple tagging" advanced configuration option.
D) Click the "Mobile" configuration template.
E) Select the "Disable mobile support" advanced configuration option.

3. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 1/17 as likely to be in the category than the average user in the selected universe.
B) The user is 17 times more likely to be in the category than the average user in the selected universe.
C) The user is 17 percent more likely to be in the category than the average user in the selected universe.
D) The user is 17 percent as likely to be in the category than the average user in the selected universe.

4. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Exchange report
B) Site Hits report
C) Schedule Hits report
D) Provider Category report
E) Provider Inventory report

5. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Managed classification
B) Self-classification
C) Corporate classification
D) Self-service OnRamp

Solutions: